I stumbled across this article on Hubspot while doing research the other day and thought it was too good not to share.
As you all know, I really believe in the benefits of adding a blog to any business or brand website and these statistics are the perfect thing to illustrate just how powerful a business blog is.
Not only does adding a blog to your business site create added value and increases SEO, it can lead to some serious ROI and results – so why wouldn’t you give it a try?
5 stats to convince you to add a blog to your business website NOW
- B2B marketers that use a blog receive 67% more leads than those who don’t.
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
- By 2020, customers will manage 85% of their relationships without talking to a human.
- Companies who blog receive 97% more links to their website.
- Blogs have been rated as the 5th most trusted source for accurate online information.
And if you needed a little recap – here are a few other reasons why a blog is an essential for your business!
Adding a blog to your business website can:
Build credibility and reputation: Show off your expertise in your field by providing tips, tricks and advice in your area of expertise.
Boost search engine rankings with fresh content: SEO is all about fresh and quality content and what better way to do that than with a blog? Add high-quality keywords to increase your visibility and credibility.
Gives you the chance to show off your product in a new way: No more pushing products into your consumer’s face. Integrating links and content about your products or services (including new arrivals, new services, business updates) instantly makes more sales.
Creates a brand persona: Behind the scenes, interviews or simply a certain writing style adds a brand persona to your business, allowing consumers to have something to connect and engage with on a personal level.
Gives you a medium to connect with industry influencers: We all know that social media is great for tapping bloggers, celebrities and industry influencers, but it relies heavily on instant engagement. A blog gives you a lasting medium to integrate key influencers into your brand, where they can show off their personal touch (featuring your product), share some interesting advice and provide value for your customers.
Am I missing any? Let me know your thoughts in the comments below!