It’s so easy now to log onto Instagram, Twitter or Facebook and create your own business social media handle, but in order to leverage social media marketing for your business effectively and in a way that generates serious results, it goes a little further than that.
To execute your social media marketing in the best way possible that creates maximum effect on your business (think brand awareness, engagement and conversion of sales) you need to first develop a social media strategy to identify your business goals, objectives, target market, key messages and how you will continue to measure your success to ensure you are constantly reviewing what works and what doesn’t.
Steps to developing a social media strategy:
1: Identify business goals and objectives:
Think about your current business stance and how you would like to be in the future. Think about how social media will contribute to you reaching those business goals.
Remember when creating business goals, they need to be achievable, measurable, realistic and timely.
Try two main goals and two secondary goals to get you started.
2: Identify your ideal customer/or current customer:
Who is she/he? What do they like, how old are they, do they work? What are their interests, motivations, habits? Once you’ve established your ideal customer or current customer, you can keep that person in mind every time you post something. Ask yourself, would they be interested in what I’m posting?
3: Research your competitors:
These are the brands and businesses you are up against, so it’s vital to know what they are doing on social media.
Compile a list of 3-5 main competitors with their social media networks and content type. Have a look at which posts get the most likes, shares and comments and why. That way you can mimic their successes and avoid their mistakes.
4: Pick your channels:
Once you’ve analysed what your competitors are doing and which channels seem to work best for them, choose your social media channels. You don’t need to be across all social media channels, just pick a few that you think will work best for your business and is maintainable. If you’re a fashion brand or store, Instagram, Facebook and Pinterest are essentials.
5: Develop your social media strategy for each channel:
Now that you’ve picked your channels, it is time to take the next step! This means working out what channel will be posting what content and when.
6: Determine if you have a budget and what it is.
If you have a budget, your budget allocation must be reflective of your overall goals and objectives. For example, if one of your goals was to increase your Facebook engagement levels, why not try investing in Facebook advertising or promotion campaigns to get your current and new consumers to notice you.
7: Assign roles:
Determine whether you will be able to manage all the social media strategy and marketing yourself, if you need to hire someone in-house or as a freelancer.
Do you have any tips and tricks that you use when developing your social media strategy? If so, let me know in the comments below!