LinkedIn Profile Checklist 101

There’s no denying that LinkedIn is a vital part of developing your online personal and business brand, however, unlike Facebook and Instagram, LinkedIn requires a little more work to ensure your profile is professional, easy-to-read and presents who you are in the best light.

Need some help getting started? Read on below for my top LinkedIn profile tips:

Use keywords for Search Engine Optimisation:

Perhaps one of the greatest perks of having a LinkedIn profile is its powerful SEO benefits. Just by using common keywords throughout your profile, you can become more visible to potential clients, employers and customers when they search those words on Google.

Ensure you add keywords into your profile in these areas:

  • Job title
  • Company name
  • Skills
  • Job experience

Make your profile catchy and engaging:

Make people want to engage and connect with you by making sure your profile is catchy, engaging and visually appealing. This includes everything from having a great profile photo, detailed summery and updated information on past and current work experience and skills.

A few things to consider are:

  • Add a great photo
  • Share your passions, skills and general overview of your experience in your summery
  • Be succinct
  • List your skills and interest
  • Fill in as much of the profile template as you can
  • Ensure you add in contact information!
  • Add media or links to your website and examples of work

Work Guilt | Tips | Digital Marketing | Social Media Manager | Rebekah PIckett

Add endorsements and recommendations:

So you’ve added in all your amazing work experience and skills, so it’s time for people to endorse you!

Ask some of your co-workers to endorse your skills and make sure you do it back. If you want to really amp up your profile, why not ask past employers or your current boss to write a little recommendation on how awesome you are at your job!

Get social:

LinkedIn is a social media afterall- so it’s important to start interacting with likeminded professionals. Join a few groups in your industry, comment on posts, like posts, connect with people in your industry and email database. Once you’ve done that you can even take it a step further and start to share your own posts, updates and even write a blog on your area of expertise!


Are you on LinkedIn? Join me there now and we can get connected!

1 Response
  • Edward Barry
    March 29, 2016

    Hey Rebekah,

    Nice post! LinkedIn is undoubtedly becoming such an important factor not only for individuals but businesses as well. Those that correctly utilise the sites functionality are able to generate new business leads and boost their online digital marketing presence. As you mention SEO is another important factor that users should take into account, while correct presentation is also another major factor.

    Look forward to reading more of your content in the future.

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