With so many existing social media accounts (much similar to your business) and even more being added to Instagram, Facebook, Pinterest, Twitter and more each day, reaching your consumer and connecting with them is all the more difficult.
This is why it’s oh so important to develop a relationship with your consumer to allow them to trust your business or brand for lasting benefits. This is done through producing an effective social media dialogue, that draws on a variety of key strategies like transparency, interaction, response and valued content to help allow your consumer to trust your brand which has invaluable benefits for your business both on social media and beyond.
Check out my top tips on building consumer trust through social media below:
Develop authority on your industry:
Whether you’re in the pet, hospitality, fashion or food industry, it’s very important to assert your expertise and knowledge in the field of your business. This allows consumers to rely on your message, your advice, your content and overall trust the product or service you are selling because you know what you’re talking about. For fashion brands for examples, they need to let their consumers know that they know about the biggest trends, what the fashion bloggers are wearing, how to style this season’s ‘It’ item and seamlessly link that into their brand or business. This is true for all kinds of industries, whether your talk about cooking tips (if you sell a food related product) or the best ways to discipline your puppy (if you’re in the pet industry.)
I can’t express this enough. As we all know, to trust something (a business or a person) we like to know exactly what it is and what we are getting. This means let your consumer know who you are, what you look like, what kind of things YOU (as opposed to your business) like and believe in. This allows your consumer to have a person to connect with and to develop a trusty relationship with. If you’re nervous to show a little more of who you are on social media, did you know that in a report from eMarketer, 77% of buyers said they are more likely to buy from a company if the CEO uses social media, and 82% trust the company more – powerful huh?
While it’s so easy to automate your social media content, a huge part of developing social media trust is to actually interact with your consumer. This can be done through quickly replying to any questions as well as commenting and liking other people’s content and engaging in their personal brand and world.
While it’s easy for us to get in the habit of continuously posting about our brand or business, one of the most effective ways to engage your consumer is to provide content that is of value to them. Perhaps it’s sharing a funny image or posting a link to a great recipe or fashion blog. Consumers want more than just your service and by thinking ahead and looking at what content, advice, tips, quotes, humour they might need or appreciate will score invaluable points.
Have any great tips I’ve missed? Please let me know in the comments below!